data to decisions
Omnichannel analytics professional with 3+ years turning client, retail, CRM and digital data into measurable business impact across EMEA. Combines SQL data modelling, AI and statistical analysis with executive storytelling, and is regularly trusted with new scopes spanning omnichannel measurement, CRM targeting and stakeholder enablement.
Thrives in fast-paced, high-growth environments, driven by curiosity and a natural ability to connect with people at every level.
A subscription & recurring payments tracker — born when I downloaded an app to track my subscriptions and realised it ran on one too. Log spend, rank costs by category, and keep everything on-device or synced securely via Apple or Google — GDPR-compliant by design.
try speccia↗I've built the fundamentals the hard way — years of hands-on data modelling, validation and stakeholder work across Dataiku, SQL and Power BI. Technology is a genuine passion, and where it makes sense I implement agentic AI workflows to move faster — through data science and validation, through analysis and BI, and through how I build and present the business case itself. On top of that, I'm a jolly, easy-going person to work with — the judgment stays mine; the tools just get me there quicker.
The scope, the stakeholders and the question worth asking — set before any tool runs.
Agentic coding against the real project, not prompt-and-paste.
Scoped file access and connected tools, with every step reviewable.
Validated models and dashboards — and the story told to stakeholders.
Built EMEA's first quantified measurement linking CRM engagement to retail turnover.
Led performance reporting and KPIs for a 200+ FTE Client Services operation spanning 23+ countries.
Built automated dashboards that cut analysis time by 90% and forecast a 50% drop in non-conform orders.
Supported order book management and customer fulfillment operations for wholesale accounts.