I contribute to driving omnichannel data strategy across Digital Performance, Web, Client Services, CRM and Merchandising for the EMEA region — owning transversal projects from digital performance to web personalization and client behaviour analysis, using data engineering practices and AI models to turn complex signals into decisions non-technical stakeholders can act on. I design and run A/B tests to validate strategy, and I care most about the translation layer: making technical, KPI-driven work legible to the people who have to act on it.
I take full ownership of complex, cross-functional work end-to-end — scoping, prioritisation, execution — and I'm at my best in fast-paced, high-growth environments where curiosity and an entrepreneurial instinct matter as much as technical depth.
Part of the EMEA Omni Data & Performance team, supporting Digital Performance, Web, Client Services and Merchandising. Focused on the end-to-end 360° client data journey — using data engineering and AI models to enhance personalisation and improve the omnichannel client experience.
Delivered transversal insights across Digital Performance, Web, Client Services and Supply & Merchandising — cross-market analysis and data-driven performance monitoring for the region.
Supported strategic account monitoring via automated Power BI flows and dashboards; harmonised KPI reporting for the South Europe region across Italy, Iberia, France and Greece.
Engineering fundamentals paired with finance, corporate law, supply chain and innovation management — the combination behind the technical/business bridge that defines the work above.
Analytical and strategic business grounding — identifying, analysing and solving problems across commercial and service organisations.